Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.
They are acknowledged as one of the most innovative and successful tourism marketing organisations in the world.
Their workforce comprises around 220 people approximately half of whom are based in their head office in Sydney, Australia and half across 11 regional offices in Auckland, Frankfurt, Hong Kong, Kuala Lumpur, London, Los Angeles, Mumbai, Seoul, Shanghai, Singapore and Tokyo.
Tourism Australia has won two awards in the annual Human Resources Director – Australia, Employer of Choice Awards. Their company was rated as a top performer in the categories of ‘Work – Life Balance’ and ‘Recruitment and Onboarding’.